In this post I will be covering some of the marketing campaigns that have been used in the past to promote different films. There are many films that have used very sucessful media advertisement campaigns, one of these film campaigns would be The Last Exorcism.
The Last Exorcism was a very sucessful horror film that was released in 2010 and was very well received, they had a range of different advertisement forms such the usual posters and film trailers being released during the launch of the film but they also made a special marketing video that went viral very quickly. The video featured many different people using the chatroulette website thinking they were talking to a girl, when suddenly she becomes possessed and jumps at the camera before the website thelastexorcism.com flashes up. The video was then produced from the best reactions from this and posted to youtube where it gained over 7Million views and drew a large amount of attention to the film.
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