Synergy in Film Campaigns

Synergy in Film Campaigns

There are many instances in which the synergy between a films trailer and a films posters can be seen. One of the most recent that we have looked at would be the film campaign for the Harry Potter and The Deathly Hallows: Part 2 film campaign.

The first thing that we can see that stands out is the slogan that is used constantly throughout all of the various forms of advertisement used in the Harry Potter and The Deathly Hallows: Part 2. First of all we can see this use of the slogan 'It All Ends' on every single poster of  HPaTD:: P2 as well as being used throughout the whole advertisement campaign and being used as the films slogan.

Another similarity between the film trailers and posters is that the posters are made from screen captures of the films trailers, giving the synergy to the advertisement campaign and helping the viewers relate between both of the adverts helping raise awareness and hype for the film.

One last thing that is used in both the trailers and the film posters is the typography once again helping to promote synergy between both forms of the campaign advertisements and helping to gain hype and awareness for the film.